High Quality Content by WIKIPEDIA articles! Thomas "Tom" Kalinske is an American businessman and currently the Executive Chairman of Moonshoot. He is best known as the president and CEO of Sega of America from 1990 to 1996, and Mattel before that. His aggressive marketing decisions during his time at Sega, such as price drops and the famous "Sega Scream" TV campaign, are often cited as key elements in the success of the Sega Genesis.