Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. The Corolla E10 was the first generation of cars sold by Toyota under the Corolla nameplate.The Corolla was launched in Japan in November 1966. Eiji Toyoda said it worked hard to create popular demand, and disputes that Toyota rode a wave of private car ownership that was taking off in the mid-1960s. Its major competitor was the Datsun 1000, released a few months before the Corolla.The initial car, the KE1x series was small, with a 90 in (2286 mm) wheelbase.

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