High Quality Content by WIKIPEDIA articles! Traffic sign recognition is a technology by which a vehicle is able to recognise the traffic signs put on the road e.g. "speed limit" or "children" or "turn ahead". This is part of the features collectively called ADAS. The idea is to improve road safety by assisting the driver. It may happen that the driver is tired or misses the road sign. This feature will recognise the road sign and accordingly inform the driver to go slow or take a turn. The technology is being developed by many OEMs such as Ayonix and Continental.