Transcreation

Transcreation

Jesse Russell Ronald Cohn

     

бумажная книга



ISBN: 978-5-5137-6891-3

High Quality Content by WIKIPEDIA articles! The term transcreation refers to the concept of adapting a message from one language into another, whilst maintaining the same intent, style and tone. A transcreated message needs to evoke the same emotions and carry the same implications as the original. In the case of marketing, global advertising campaigns are adapted across the borders of culture and language using this concept.