High Quality Content by WIKIPEDIA articles! TripAdvisor.com is a travel website that assists customers in gathering travel information, posting reviews and opinions of travel-related content and engaging in interactive travel forums. It is part of the TripAdvisor Media Group, operated by Expedia, Inc. TripAdvisor is a pioneer of user-generated content. The website services are free to users, who provide most of the content, and the website is supported by an advertising business model.