High Quality Content by WIKIPEDIA articles! UFC 110: Nogueira vs. Velasquez was a mixed martial arts event held by the Ultimate Fighting Championship (UFC) on Sunday, February 21, 2010 in Sydney, Australia at the Acer Arena. The event marked the UFC's first trip to Australia. The main card was scheduled for 2:00 pm Sunday in Sydney to cater to the U.S audience, meaning that this event took place at the regular U.S. time (10:00pm ET, on Saturday February 20). The event drew 17,431 fans, a sell out of AUS $2.5million. 400 tickets were also sold to a closed circuit viewing party at the Arena's Ballroom, making the number of total fans inside the building 17,831. The event grossed $540,000 in merchandise sales, breaking the previous record of $498,000 at UFC 83. Total sales topped the previous Acer Arena record held by Iron Maiden.

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