High Quality Content by WIKIPEDIA articles! The role of the unconscious mind on decision making is a topic greatly debated by neuro-scientists and psychologists around the world. Though the actual level of involvement of the unconscious brain during a cognitive process might still be a matter of differential opinion, the fact that the unconscious brain does play a role in cognitive activity is undeniable. Several experiments and well recorded phenomenon attest to this fact and there have also been several experiments that have been performed that prove that the unconscious brain might actually be better at decision making that the conscious brain when there are multiple variable to be taken into consideration.