Underwriting Spot

Underwriting Spot

Lambert M. Surhone, Miriam T. Timpledon, Susan F. Marseken

     

бумажная книга



Издательство: Книга по требованию
Дата выхода: июль 2011
ISBN: 978-6-1312-2241-2
Объём: 84 страниц
Масса: 147 г
Размеры(В x Ш x Т), см: 23 x 16 x 1

High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! An underwriting spot is an announcement made on public broadcasting outlets, especially in the United States, in exchange for funding. These spots usually mention the name of the sponsor, and can resemble traditional advertising in commercial broadcasting. However, there are legal restrictions, such as a prohibition of making product claims, announcing prices, or providing an incentive to buy a product or service. In the U.S., these restrictions apply to all non-commercial educational stations, and even for non-sponsoring companies and products.

Данное издание не является оригинальным. Книга печатается по технологии принт-он-деманд после получения заказа.