The start-to-finish guide to User-Centered Design!
User-Centered Design can make any technology product or service far more successful by optimizing your customers\' total experience from purchase and unpacking through support, upgrades, and beyond. Now, for the first time, there\'s a practical guide to introducing, deploying, and optimizing UCD. The field\'s leading experts present specific methods and techniques for building products that are simpler, more elegant, more powerful, and more profitable.

• A complete lifecycle approach to UCD that delivers breakthrough efficiency
• Evaluating your current products and aligning your entire organization to support UCD
• Improving everything your customers see, hear, and touch
• Applying UCD to software, hardware, Web sites, and services for both external and in-house use
• Optimizing UCD today-and anticipating trends that will impact tomorrow\'s products