The most effective web sites are those that can attract and keep customers by being user-friendly and easy to navigate -- using a web site is a discretionary activity, where the user is king and can easily move elsewhere if presented with ambiguities or confusing options. Web sites MUST be designed with the user as the primary concern if they are to succeed. User Centred Web Design is an original and practical guide to designing or transforming successful interactive web sites, focussing on designing for the end-user. In a concise, readable text it presents an overview of user-centred interactive website project management and design, providing practical advice and proven methodology, as well as ideas and tips for ensuring that the final design meets the needs of both client and end-user. This book questions the usefulness and purpose behind commonly-used methods and thinking, and will encourage you to develop more creative and user-centred solutions and to embrace more effective management of web design projects.