The monograph presents Kazakhstan’s experience in using a customer-oriented approach in managing sales in the metal trading market. Special emphasis in the work was made on the analysis of customer relationship management, as well as diagnostics of customer-oriented personnel remuneration and methods for assessing customer satisfaction, which are successfully implemented in one of the metal trading companies. The publication can be useful as a practical guide for enterprises operating in the metal trading market, as well as in other industrial markets. The book may be of certain scientific and practical interest for the academic community, as well as a wide range of people interested in marketing management and sales management.