High Quality Content by WIKIPEDIA articles! Valsoia is an Italian health food, functional foods and functional drinks company, listed on the Italian stock exchange, Borsa Italiana.Valsoia, was founded in 1990 by Lorenzo Sassoli de Bianchi, currently also President of the Italian Advertisers Association Utenti Pubblicita Associati - UPA and the Bologna Museum of Modern Art MAMbo. One of the first Italian health food companies to apply mass marketing techniques, Valsoia's branding was innovative in emphasising the pleasures as well as the health qualities of its products, helping its growing product range achieve a wider appeal than traditional health foods.

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