High Quality Content by WIKIPEDIA articles! Velvia is a brand of daylight-balanced color reversal film produced by the Japanese company Fujifilm. The name is a contraction of "Velvet Media", a reference to its smooth image structure. The original incarnation of the film was called "Velvia for Professionals", known as RVP, a classification code meaning "Reversal/Velvia/Professional series". It is known for its extremely high level of color saturation and image quality.