High Quality Content by WIKIPEDIA articles! The Victor Orthophonic Victrola first demonstrated publicly in 1925, was the first consumer phonograph designed specifically to play "electrically" recorded disks. The combination was recognized instantly as a major step forward in sound reproduction. Electrical recording was developed by Western Electric, although a primitive electrical process was developed by Orlando R. Marsh, owner and founder of Autograph Records. Western Electric demonstrated their process to record manufacturers, who were initially unwilling to adopt it because they realized it would make their entire existing catalog obsolete. Under pressure from the new medium of radio, however, Victor and Columbia gave in and began making experimental electrical recordings in 1924.

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