High Quality Content by WIKIPEDIA articles! Video Commerce, Video e-Commerce or eCommerce Video is the practice of using video content to promote, sell and support commercial products or services on the Internet. The video can be downloaded and played or streamed to the viewer. Either way, the video often contains clickable links which can open up a web page or a transaction process. The end goal is to convert a shopper into a customer1, but conversion is not the only metric as View Through Rate (VTR) is a common measurement2. Some merchants realize additional benefit such as Search Engine Optimization (SEO)3. A typical video commerce application would involve a video which contains a number of clickable objects so that the viewer can click on any of those objects for further information or to purchase them. However, the clickable object may not always be within the video itself, but part of the Flash Player used to play back the video.

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