High Quality Content by WIKIPEDIA articles! Vifilfell is the Icelandic franchisee for brands of The Coca-Cola Company. Those brands include Coca-Cola, Sprite, Fanta, Fresca, Powerade, Magic and Burn. Vifilfell also produces some beer brands along with local fruit juices and a chocolate milk drink Kappi.Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-french derivation - from franc- meaning free, and is used both as a noun and as a (transitive) verb.

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