High Quality Content by WIKIPEDIA articles! Visit filters which are used by Web log analysis software include or exclude all the data in a visit session. The specifying ranges or types of data let you limit the web log data that is analyzed, letting you focus on relevant activity. Web log analysis software (also called a web log analyzer) is a simple kind of Web analytics software that parses a log file from a web server, and based on the values contained in the log file, derives indicators about who, when, and how a web server is visited. Usually reports are generated from the log files immediately, but the log files can alternatively be parsed to a database and reports generated on demand.Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage. Web analytics is not just a tool for measuring website traffic but can be used as a tool for business research and market research. Web analytics applications can also help companies measure the results of traditional print advertising campaigns. It helps one to estimate how the traffic to the website changed after the launch of a new advertising campaign.

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