High Quality Content by WIKIPEDIA articles! The British edition of Vogue is a fashion magazine that has been published since 1916. When British Vogue was launched, it was the first overseas edition of an existing magazine. Under the magazine's first editor, Elspeth Champcommunal, the magazine was essentially the same as the American edition, but for its anglicised spellings. Under its second editor, Dorothy Todd, the magazine shifted its focus from fashion to literature and lost much of its audience.It was under Alison Settle, the magazine's third editor, that the magazine took off. British Vogue's current editor-in-chief is Alexandra Shulman. British Vogue is more commercial in approach than other editions of Vogue.

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