High Quality Content by WIKIPEDIA articles! Vokal is a Hip Hop fashion brand launched in 1997 by Yomi Martin, Cornell "Nelly" Haynes Jr, and Nick Loftis. Vokal's team began selling t-shirts, jerseys, and custom clothing from their homes and car trunks. Nelly and his group St. Lunatics started performing in the area of St. Louis and with Nelly's first solo album release both became known nationwide. The brand essentially grew right along with the career of Nelly and the St. Lunatics.Vokal was launched in 1997 as a Hip Hop Fashion brand by Yomi Martin, his cousin Cornell “Nelly” Haynes and Nick Loftis. They wanted to launch a new brand which was not driven by big marketing budgets and that did not have standard logos and designs. Yomi and Nelly were looking for a new innovative brand with daring and unique designs where the clothes speak for themselves.

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