High Quality Content by WIKIPEDIA articles! The music video for recording artist Rihanna`s 2011 single "We Found Love" was directed by Melina Matsoukas. It was filmed on September 26–28, 2011, in the New Lodge area of Belfast and Bangor, County Down, Northern Ireland. People driving around the location of the set informed BBC that traffic in the area was congested as drivers wanted to see the singer. The owner of the field setting, farmer and Democratic Unionist Party councillor Alan Graham, expressed distaste at Rihanna`s stripping. Filming resumed in a closed set in Titanic Quarter, Belfast, out of view of photographers and fans. The video premiered on October 19, 2011, and was made available to download digitally three days later on October 22.