High Quality Content by WIKIPEDIA articles! Westward Television was the first ITV franchise holder for the South West of England from 29 April 1961 until 31 December 1981. After a difficult start, Westward provided a popular, distinctive and highly regarded service to its region, until public boardroom squabbles led to its franchise not being renewed by the IBA. Westward launched the career of many broadcasters who became well known nationally, won numerous awards for its programming, and heavily influenced its successor, TSW.