This is the paperback version of the first title in our exciting and highly visual approach to the conventional graphic design handbook, defining graphic design in its broadest terms. The book deals with the vital issue of revisiting a contemporary definition of graphic design, and defines the breadth and scope of activity and the potential opportunities posed to a variety of readers. This title really addresses the issues regarding graphic design today and aims to become essential reading not just for students and aspiring designers, but also for professionals.