High Quality Content by WIKIPEDIA articles! White Knight was a commercial communications program by Scott Watson for the Apple Macintosh that replaced his Red Ryder bulletin board system (BBS) software. Macintosh magazines rated Red Ryder highly. Scott rejected orders from both computer stores and distributors and just concentrated on making Red Ryder better. Many bulletin boards ran his offer. Then Watson made a fateful decision. He doubled the price of Red Ryder software to USD$80 simply because he wanted to keep getting the $40 he always had plus a little more for his improvements. He sold to stores but still refused to sell to distributors, because they wanted a 60 percent cut. He concentrated on making his product still better and on servicing anyone who wanted help.

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