High Quality Content by WIKIPEDIA articles! WILL Interactive, founded in 1994 by Sharon Sloane, Lyn McCall and Jeffrey Hall, is a woman-owned business based in Potomac, MD. In 1998, WILL Interactive invented and patented a behavior change and performance improvement methodology where users become the lead character in an interactive movie simulation. Users make decisions, see consequences of their choices, alter storylines and experience outcomes. Since the release of its first product, WILL has become a force in the interactive training market. WILL Interactive is the pioneer for a new genre of education and entertainment media known as the virtual experience.