High Quality Content by WIKIPEDIA articles! William Golden (March 31, 1911 – October 23, 1959) was an American graphic designer. He is best known for his work at Columbia Broadcasting System, starting in the CBS Radio promotion department (before broadcast television existed) and culminating in his tenure as creative director of advertising and sales promotion for CBS Television Network. Golden gained a reputation of excellence by always striving for a perfect, simple solution to the problem at hand, producing an original and distinguished design to convey the message.