High Quality Content by WIKIPEDIA articles! Win-loss analytics involves identifying and analyzing the reasons why a visitor to a website was or wasn't persuaded to engage in a desired action (conversion). This information allows web teams to improve the website's navigation and content, identify individuals that are more likely to convert, to improve marketing efforts.Determining why one person engaged in a desired action and another did not has long been a topic of interest in sales, where measurement of conversion has always been possible through sales data.

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