High Quality Content by WIKIPEDIA articles! "Winston tastes good like a cigarette should" is an enduring slogan that appeared in newspaper, magazine, radio, and television advertisements for Winston cigarettes from the brand`s introduction in 1954 until 1972. It is one of the best-known American tobacco advertising campaigns. In 1999, Advertising Age ranked the jingle eighth-best out of all the radio and television jingles that aired in the United States in the 20th century.