High Quality Content by WIKIPEDIA articles! The Women`s Challenge bicycle race (most commonly known as the Ore-Ida Women`s Challenge, after its leading sponsor of "Ore-Ida" brand frozen potato products) was held annually in and around southern Idaho beginning in 1984 until its demise in 2002. During much of its 19 year history, it was the most prestigious women`s cycle race in North America. From 1995, when it first obtained sanctioning from the Union Cycliste Internationale (UCI), the international governing body for cycling, it developed into one of the strongest races in the world, attracting numerous World and Olympic Champions.