High Quality Content by WIKIPEDIA articles! WVLA-TV, virtual channel 33, is the NBC-affiliated television station for Baton Rouge, Louisiana. It transmits its digital signal on UHF channel 34. It is owned by White Knight Broadcasting, but it is controlled by ComCorp. and is sister station to the area`s Independent affiliate, KZUP-CD. WVLA also shares facilities and staff with WGMB-TV and WBRL-CD. WVLA`s transmitter is located near Addis, Louisiana. The station is seen via satellite through DirecTV and Dish Network and on cable Cox Communications and AT&T U-verse.