High Quality Content by WIKIPEDIA articles! WWBT is the NBC-affiliated television station for Richmond, Virginia. It broadcasts a high definition digital signal on VHF channel 12 from a transmitter at its studios on Midlothian Turnpike (U.S. 60) in the city. Owned by Raycom Media, the station operates CW affiliate WUPV (owned by American Spirit Media ) through a shared services agreement (SSA). Syndicated programming on WWBT includes: Inside Edition, America Now, Entertainment Tonight, Live! with Kelly and Michael, Katie and Rachael Ray.