High Quality Content by WIKIPEDIA articles! Established in the late 1990's of South Africa, out of a joint partnership between Studentwise, publishers of white youth targeted SL Magazine and black youth targeted Johannesburg radio station YFM, Y Magazine was conceived as the new voice of the South Africa's recently liberated black urban youth. Published under the pay-off "Y - because I want to know", it aimed to tap into the market that made YFM the biggest regional station at the time. This was what was referred to as the Y Generation, a "freedom's children" that got to celebrate the freedom of an apartheid-free South Africa.As poet Lebo Mashile explained: "if we were 20 or 30 in the 70's and 80's we would have been using everything we had to fight Apartheid... but now we have the freedom and space to do what we want with our talent and we have the ability to really manifest our dreams..."

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