High Quality Content by WIKIPEDIA articles! Yorkie is a chocolate bar made by Nestle. It was originally branded by Rowntree's of York, hence the name. In 1976, Eric Nicoli spotted a gap in the confectionery market and used the cheap cocoa from Rowntree's favourable futures market position to launch Yorkie. Production was at York and Norwich (until 1994). The Yorkie bar, a chunkier alternative to Cadbury's Dairy Milk, was aimed at men. In the 1980s for example, toy lorries (toy trucks) with the Yorkie bar logo were manufactured by Corgi, and television ads for the Yorkie bar featured truck drivers. In 2001, the ad campaign made this more explicit with the slogan and wrapper tagline It's not for girls, which caused controversy. Nestle also received complaints about this campaign from Norwegian and UK customers, who found it sexist and distasteful. Special versions for use in Ministry of Defence ration packs read It's not for civvies. In 2006 a special edition that was for girls was sold, wrapped in pink. Aside from the original milk chocolate bar, several variants are available, such as "raisin and biscuit" flavour, "honeycomb" flavour, and Yorkie Ice Cream.

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