High Quality Content by WIKIPEDIA articles! You Can`t Ignore is the fourth album by The Dogg that was released on 5 October 2007 by Mshasho and KOOL Productions. The album was to be titled Mshasho: You Can`t Ignore and was later changed prior to its release date. The album features the first collaboration between The Dogg and his music mentor Elvo. It also features the first collaboration between The Dogg and Qonja. This album is more mature and very different from his previous albums. It features a dark tone similar to his first release, Shimaliw` Osatana. The entire album is self-produced with DJ Kboz co-producing two songs. As of 2008, the album is the highest and fastest selling kwaito album in Namibia.