High Quality Content by WIKIPEDIA articles! Youth smoking is an issue that affects countries worldwide. While not every culture views youth smoking as an issue that needs to be addressed, the U.S. has taken drastic measure in an attempt to reduce and eventually eliminate use of tobacco products among teens. 90% of smokers are estimated to have begun smoking before the age of 20, therefore it is necessary to reduce the number of youths who start smoking before this age in order to reduce the total number of smokers. When the tobacco industry first began to target this new youth demographic, they did so in an entirely non-discreet method (for example through the use of characters that mimic cartoons). Once they began to experience resistance from the public they took a more subdued approach by using anti-tobacco advertisements to actually raise awareness of tobacco products in youths and to increase their desire to smoke. Not all tobacco advertisements are harmful though. Studies have been done to understand what factors make an advertisement more effective and more readily internalized by youths.

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