High Quality Content by WIKIPEDIA articles! Yuri Ivan Rubinsky was a writer, software executive, and well known promoter of the Standard Generalized Markup Language (SGML), which was the basis for the now-ubiquitous XML. In Canada, he is probably best known as founding co-director of the influential Banff Publishing Workshop and for his work in applying technology to help visually impaired people. He died on January 21, 1996 after suffering a massive and unexpected heart attack. The Yuri Rubinsky Memorial Award was created posthumously in his memory.