Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Yves Behar is an industrial designer and founder of fuseproject, the San Francisco-based design and branding firm he established in 1999. Behar started his career with frogdesign as design leader and Lunar Design in Silicon Valley, developing products for clients such as Apple Inc., Hewlett Packard, and Silicon Graphics. Upon founding fuseproject, Behar says his goals are threefold. Firstly, he wants to be a futurist, optimistic about the possibilities of new technology. Secondly, he's a humanist, in that his designs seek to put the human experience first. And, finally, he's a committed naturalist, promoting sustainable ways of living and consuming. That fusion, of technology with humanity, of brand and story, of all aspects of design, from product to advertising to online to point of purchase to user experience, is his central message. He states, "We have one foot in the consumer's space and one foot in our client's space, so we can act as the bridge, or the glue."

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