Zain Africa Challenge is a televised academic competition for students of African universities, sponsored by Zain. Prior to the acquisition of MTC, Celtel's parent company, the competition was known as the Celtel Africa Challenge. The programme was an extension of Celtel's corporate social responsibility initiative known as “Making Life Better”, further adopted and retained by Zain. It is produced by Richard Reid, who also produces College Bowl and Honda Campus All-Star Challenge in the United States. The Zain Africa Challenge is hosted by John Sibi-Okumu.

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