This book explains the role of marketing in modern organizations. Using examples from a variety of sectors, the book guides the reader through all the major aspects of marketing management, and illustrates how...
Mastering Modern European History
Mastering Modern European History traces the development of Europe from the French Revolution to the present day. Political, diplomatic and socio-economic strands are woven together and supported by a wide range of...
The third edition of this highly successful book covers all the essential information needed to master statistics. * Fully revised to match examination and course developments * Clear calculations, diagrams and...
