Develop Your Marketing Skills (Creating Success Series)
The combination of market fragmentation and over-supply means the need to understand customers is greater than ever. This book addresses key contemporary marketing issues in a way that allows readers to implement real...
This fully revised edition offers comprehensive coverage of all aspects of marketing, including market research, advertising, publicity and both print and social media. - Over 6,000 terms explained in clear, simple...
Dictionary of Banking Terms 5th
More than 3,000 terms are defined in this newly updated edition as they relate to banking, banking practices, laws, and regulations. Barron`s Business Dictionaries are useful reference sources for business students as...
Dictionary of Marketing Terms 5e
This book contains more than 4,000 marketing-related terms and definitions that cover a wide array of topics. Among them are print production, radio, TV, and outdoor advertising, internet marketing, direct marketing,...
Dictionary of Accounting Terms
The updated edition of this quick-reference short-entry dictionary defines more than 2,500 accounting, auditing, compliance, and tax-related terms. General areas covered include financial accounting and reporting,...
A rich Komarran merchant fleet has been impounded at Graf Station, in distant Quaddiespace, after a bloody incident on the station docks involving a security officer from the convoy`s Barrayaran military escort. Lord...
The better and faster learner wins. That is the clear conclusion that the authors reach in this detailed analysis of why many Western companies fail in their attempts to succeed in China, one of the fastest growing...
Economics of the European Union
The new edition of this successful text analyses the current economic issues facing a rapidly changing Europe. The authors combine policy, history and data to present a global perspective of the EU, written with a...
Economics for the IB Diploma: Study Guide
This guide provides crisp revision of all syllabus topics with detailed support for constructing, analysing, labelling diagrams to assist with complete understanding. In addition, students will learn how to design,...
An account of the issues facing all economies today. It presents the core material in a user friendly and accessible manner, motivating students to take an interest in economics and helping them to appreciate its...
This Course Companion has been specifically designed to support the student through the IB Diploma Programme in Economics. It supports the course content and provides students with materials and activities as well as...
Economics from a Global Perspective
Economics from a Global Perspective is the leading textbook for use with the International Baccalaureate economics programme. A comprehensive textbook designed specifically for the IB economics syllabus setting out...
Books in Barron’s “Business Review Series” are intended mainly for classroom use. They make excellent supplements to main texts when included in college-level business courses. In adult education and business brush-up...
Edexcel A2 Economics: Unit 4: The Global Economy
Student Unit Guides are perfect for revision. Each guide is written by an examiner and explains the unit requirements, summarises the relevant unit content and includes a series of specimen questions and answers....
Effective Customer Care (Creating Success Series)
A guide to creating effective customer service. It covers various aspects of the customer care process including how to: understand what the customer wants, not what you think they want; stop losing business and gain...
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Eng for Banking & Finance 1 CB +R Pk
Level 1 English for Banking and Finance is designed for students with a basic knowledge of general English who now require an elementary (CEF level A1-A2) English course in this specific field. It includes: • topics...
Eng for Business Communication 2Ed TB
This short course is for learners who need to improve their ability to communicate when socialising, telephoning, presenting, taking part in meetings and negotiating. The course aims to build confidence and fluency by...
English for Business Studies. Student`s Book
This best selling course has been thoroughly revised to meet the needs of today`s business and economics students. English for Business Studies Third Edition reflects recent changes in the world`s business and...
English for Business Studies CB +Dx2
"English for Business Studies" is a skills-based course designed specifically for students of business who are about to enter English-medium tertiary level studies. It provides carefully graded practice and...
