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Examines marketing within the context of a dynamic, contemporary environment. This book explains...
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All too often, companies focus on the threats and risks inherent in venturing abroad. But...
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Business Accounting Volume 1 is the world`s best-selling textbook on bookkeeping and accounting....
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This devastating and inspiring book, by one of the world`s leading economic thinkers, lays out...
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For undergraduate and graduate courses in business and economics, focusing on courses in options...
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Хрестоматия содержит подборку статей из современных газет и журналов, иллюстрирующих многие темы,...
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Part of the Global Corporate Identity series, which is a useful reference for businesspersons....
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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing...
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Much of our business thinking is shaped by delusions - errors of logic and flawed judgments that...
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The aim of this volume is to provide an introduction and selective overview of the rapidly...
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Updated to reflect uses of current word processing software and Internet communication, as well...
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How to Manage People is a practical book from bestselling author Michael Armstrong. It provides...
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Whether you aspire to produce award-winning documentaries, shoot a television commercial for your...
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First he made five billion dollars. Then he made NBC`s "The Apprentice". Now the real estate...
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"How to Write a Marketing Plan" makes the task of writing a marketing plan much easier. This...