Управление продажами, мерчандайзинг

Управление продажами, мерчандайзинг

The Impact. Cultural Differences and Levels of Acceptance

 

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The Impact. Cultural...

Ahmed Hamadeh

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The Impact of Coffee Production on Smallholders in the Value Chain. A Glimpse of High Value Crop Value Chain on Farmers Livelihood: Case Study from Nepal

 

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The Impact of Coffee...

Rishi Ram Kattel

The ecological settings in the Himalayan hills provide a unique opportunity for resource poor...

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The Japanese Mobile Communications Market. A Consumer Behavior Perspective

 

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The Japanese Mobile...

Mobile phones seem to have become a ubiquitous phenomenon of the societies of the industrialized...

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The Long Street Travel Centre on the way to South Africa 2010. Marketing Strategy: World Cup products recommendations

 

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The Long Street Travel...

Mike Heijstek

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The Marketing Managers Guide. Market Dominance, Positioning, Branding

 

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The Marketing Managers...

Faustino Taderera

Faustino Taderera, the celebrity and towering figure, is the finest International Business brains...

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The Missing Dimension in the Marketing Matrix. Marketing Audit, Branding, Positioning

 

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The Missing Dimension...

Faustino Taderera

Professor Faustino Taderera, the celebrity and towering figure, is the finest and most published...

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The Missing Dimension in International Marketing Strategy. National Branding, Positioning, Competitiveness

 

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The Missing Dimension...

Faustino Taderera

This book deals with the intricacies of international marketing and covers other unique topics...

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The mechanism of market driving with a corporate brand. The case of a global retailer

 

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The mechanism of...

Veronika Tarnovskaya

The purpose of this book has been to analyse the mechanism of the market driving approach carried...

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The Meaning Behind The Mask. Why Women Wear Make-Up

 

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The Meaning Behind The...

Madeleine Ogilvie

Ever wondered why women wear make-up? This book explores the ‘sign' of visible face make-up and...

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The Marketing of Political Parties. Differences in the Perception of Marketing Techniques

 

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The Marketing of...

Marco Gutekunst

This book presents a comprehensive examinination whether age influences the perception of...

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The Market Structure of the U.S. Retail Industry: 1984-2003. The Importance of Underlying Structure to Understand An Industry

 

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The Market Structure...

Wenti Xu

Retail structure may be changing dramatically due to the diversified retail formats, increased...

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The Pillars Of Marketing. Marketing Plans, National Branding, Corporate Governance

 

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The Pillars Of...

Faustino Taderera

Faustino Taderera, the celebrity and towering figure, is one of the finest International Business...

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The Public Perception of Auctioneers. The importance of understanding your target market

 

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The Public Perception...

Gerard Tierney

We have just left an era of unprecented economic success and now companies are being forced to...

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The partial industrialisation of tourism. A Business Strategy approach to understanding tourism industries

 

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The partial...

Tracey Firth

The various positions a business can take in relation to tourism markets and industries can best...

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The Prospects of E-commerce for The SMEs in Malaysia. Usage of e-commerce by SMEs in Malaysia

 

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The Prospects of...

Voon Kiong Liew

The advancement of the information age with the invention of the Internet is changing the whole...

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The Persuasive Power of Rhetorical Website Design. Marketing Loyalty in the E-Commerce Environment: Rhetorical Concepts, Methods, Implements

 

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The Persuasive Power...

Tsai-Shin Fong

An important issue related to e-commerce is what factors will enhance consumer loyalty to a...

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The Philosophy of Advanced-Level Marketing. The significance of CRM- Customer Relations Management in terms of marketing, consumer behaviors

 

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The Philosophy of...

Tankut Pa?ac?

In the world where everyday new ideas are brought, new products are developed the enterprises...

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THE PERFORMANCE OF MULTIPLE CHANNEL SYSTEMS. A Configuration Approach

 

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THE PERFORMANCE OF...

Sertan Kabadayi

The strategic importance of marketing channels has been recognized by practitioners and...

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The role of information technology in tourism destination marketing. A case study of Iran and the Persian Gulf States

 

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The role of...

Mojdeh Jamnia

The aim of this research is to understand the relationship between information technology,...

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The role of innovations in the market for consumer packaging. Case Study: Shaped aerosols in the personal care and household market

 

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The role of...

Ngwi Sama

Increasing changes in the market for consumer goods, fiercely competitive retail environments and...

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The Role of Emotions in B2B-Marketing Tools. The role of emotions in B2B-marketing tools and their influence on buying decisions

 

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The Role of Emotions...

Viktoria Oppenauer

The world is driven by emotions and although emotions are of major importance in our daily life,...

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The Simpsons Way of Life. Strukturierungsmechanismen, Wertinhaltsvermittlung und Sozialisationspotenzial einer Sitcom

 

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The Simpsons Way of...

In den 1950er Jahren trat die Sitcom von den USA ausgehend ihren Siegeszug an und erfreut sich...

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The Transformation of Marketing and Business Organisation. 19th Century Europe

 

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The Transformation of...

Romei Valentina

The book describes the transformation of marketing functions in Europe during the 19th century...

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The Theory of Cognitive Dissonance and its Application in Marketing. An Overview of Literature and Practical Experiences

 

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The Theory of...

Tim Breker

Due to its broad formulation, the sometimes non- obvious predictions and the remarkable...

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THE TEN COMMANDMENTS OF EXPORT SUCCESS. Government Policy, Export Culture, Jobs

 

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THE TEN COMMANDMENTS...

Faustino Taderera

Faustino Taderera, the celebrity, is the finest International Business brains ever produced by...

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