Управление продажами, мерчандайзинг


Управление продажами, мерчандайзинг


THE DEVELOPMENT OF SUPPLY CHAIN ENABLERS OF FIRM PERFORMANCE. A Study on Garment Industry

 

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THE DEVELOPMENT OF...

Mohammad Asif Salam

In today’s dynamic and ever-changing economic landscape, supply chain management has emerged as a...

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The Dynamics of Sponsorship. Leveraging Brand Equity in Postmodern Markets

 

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The Dynamics of...

Dr. Edin G??l? S?zer

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The Dual Nature of Ethnic Identity. Its Impact on Product Evaluations

 

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The Dual Nature of...

Sangeeta Singh

Ethnic identity has been treated as a unidimensional construct with ethnic and majority group...

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The development of mixed media jewelry business concept. The handcrafted piece of jewelry that uses the talent of mixture of unconventional materials

 

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The development of...

Vimol Kitsadaviseksak

V. viseksak primarily focuses on design and manufacture of unique jewelry. We refined designer’s...

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THE DETERMINANTS OF CONSUMER BUYING BEHAVIOUR IN MOBILE PHONE INDUSTRY. In the perspectives of Malaysia

 

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THE DETERMINANTS OF...

Jayaraman Munusamy, Cheam Tat Lim, Shankar Chelliah

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The Effect of Geographic Definition on Market Share. The Market Definition

 

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The Effect of...

Carlos Alfredo Mansilla

Geographic market definition has become increasingly important in many industries. This is due...

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The Emerging Market Clearing Practice in Ethiopia. The Case of Boutiques in Arada Sub-City: Addis Ababa

 

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The Emerging Market...

Fuad Mustefa

Using a single method of marketing strategy is very difficult in the present market condition...

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THE EFFECTIVENESS OF ONLINE CUSTOMER RELATIONSHIP MANAGEMENT PRACTICES. A Case of a Malaysian MNC

 

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THE EFFECTIVENESS OF...

Jayaraman Munusamy, Puvaneswary Silvarajoo, Shankar Chelliah

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THE EFFECT OF CORPORATE IMAGE ON CUSTOMERS SATISFACTION. A companys reputation and its customers satisfaction

 

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THE EFFECT OF...

AMASSOMA DITIMI, Nduka Kelechi Sylvia

This book project is aimed at explaining the effects of corporate image on corporate image on...

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The Exports Managers Guide. Linkages, Networking, Competitiveness

 

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The Exports Managers...

Faustino Taderera

Faustino Taderera, the celebrity, is the finest International Business and Marketing brains ever...

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The effects of national stereotypes on COO-based  product evaluations. A conceptual model and experimental investigation

 

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The effects of...

Michael John Chattalas

This dissertation studies the relation between country of origin-based consumer evaluations of...

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The Effect of Involvement, Time, and Vividness on Consumers Valuation. A Test of Prospect Theory

 

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The Effect of...

Najam Saqib

Human quest for survival over demise has led to the evolved psychological mechanisms underlying...

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THE EFFECT OF CUSTOMER SATISFACTION ON LOYALTY. A CASE STUDY OF FIRST ALLIED SAVINGS AND LOANS LTD

 

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THE EFFECT OF CUSTOMER...

MALCOLM BRIMPONG

THE BOOK SEEKS TO HIGHLIGHT THE RELEVANCE OF ENSURING CUSTOMER SATISFACTION. IT FOCUSES ON THE...

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The Effects of Decision-Making Styles on Consumers’ Perceptions. The Effects of Decision-Making Styles on Consumers’ Perceptions: The Moderating Effects of Religiosity and Type of Products

 

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The Effects of...

MUNGKI RAHADIAN

The study proposed to understand the effect of consumers’ decision making styles on their...

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The Effect of The Reward Program Scheme. The Effect of Timing of Reward, Business Longevity and Involvement on Consumers’ Perception and Behavioral Intention toward the Reward Program

 

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The Effect of The...

Wan-Jou Weng

As an important component of customer relationship management, reward programs have become an...

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The Eleventh Commandment. An Introduction to Religio-Marketing

 

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The Eleventh...

Mallika Nawal

There are several factors that influence a consumer's behavior. While religion and religiosity...

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The Guest Questionnaire. Tired Hotel Industry Legacy or Service Encounter Goldmine?

 

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The Guest...

Alfred Ogle

The paper-based guest questionnaire, also commonly known as "comment card", is an old hotel...

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The Impact. Cultural Differences and Levels of Acceptance

 

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The Impact. Cultural...

Ahmed Hamadeh

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The Impact of Coffee Production on Smallholders in the Value Chain. A Glimpse of High Value Crop Value Chain on Farmers Livelihood: Case Study from Nepal

 

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The Impact of Coffee...

Rishi Ram Kattel

The ecological settings in the Himalayan hills provide a unique opportunity for resource poor...

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The Impact of Strategic Skills on Supply Management  Performance. A Resource- Based View

 

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The Impact of...

Reham Eltantawy

Although previous literature documented the strong link between supply management and firms’...

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The Influence of Consumer Motivation on Salesperson Appraisal. An Examination of Consumers Cognitive and Emotional Responses to Salesperson Behavior

 

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The Influence of...

Lynnea Mallalieu

The mind-set of consumers affects cognitive appraisals and emotional responses to salesperson...

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The Internet use by the Luxury industry. An interactive tool for a very demanding sector

 

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The Internet use by...

Charlotte LARBANET, Benjamin LIGIER

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The Innovation of the Grazing-Simulator for Horses. A new Product for Horse Husbandry and Convalescence - Product Development, Innovation Management, Marketing and Business Plan

 

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The Innovation of the...

Christin Raithel

Horses in modern husbandry systems often cannot follow their natural movement needs any more....

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The Impact of Experimentation in Interactive Marketing. Experiment-Driven Marketing Practice

 

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The Impact of...

Sergey Sundukovskiy

Since its emergence, the Internet and Internet related technologies have permeated almost all...

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The International Expansion of Greece’s Largest Banks. The International Expansion of Greece’s Largest Banks: Entry Methods and International Marketing Decision Making

 

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The International...

Labros Vasiliadis

Greek banks represent one of the most sophisticated and modern sectors of the Greek economy, with...

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