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In today’s dynamic and ever-changing economic landscape, supply chain management has emerged as a...
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Ethnic identity has been treated as a unidimensional construct with ethnic and majority group...
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V. viseksak primarily focuses on design and manufacture of unique jewelry. We refined designer’s...
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Geographic market definition has become increasingly important in many industries. This is due...
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Using a single method of marketing strategy is very difficult in the present market condition...
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This book project is aimed at explaining the effects of corporate image on corporate image on...
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Faustino Taderera, the celebrity, is the finest International Business and Marketing brains ever...
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This dissertation studies the relation between country of origin-based consumer evaluations of...
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Human quest for survival over demise has led to the evolved psychological mechanisms underlying...
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THE BOOK SEEKS TO HIGHLIGHT THE RELEVANCE OF ENSURING CUSTOMER SATISFACTION. IT FOCUSES ON THE...
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The study proposed to understand the effect of consumers’ decision making styles on their...
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As an important component of customer relationship management, reward programs have become an...
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There are several factors that influence a consumer's behavior. While religion and religiosity...
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The paper-based guest questionnaire, also commonly known as "comment card", is an old hotel...
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The ecological settings in the Himalayan hills provide a unique opportunity for resource poor...
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Although previous literature documented the strong link between supply management and firms’...
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The mind-set of consumers affects cognitive appraisals and emotional responses to salesperson...
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Horses in modern husbandry systems often cannot follow their natural movement needs any more....
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Since its emergence, the Internet and Internet related technologies have permeated almost all...
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Greek banks represent one of the most sophisticated and modern sectors of the Greek economy, with...