Управление продажами, мерчандайзинг


Управление продажами, мерчандайзинг


House Of Flora

 

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House Of Flora

Frederic P. Miller, Agnes F. Vandome, John McBrewster

High Quality Content by WIKIPEDIA articles! House Of Flora is a British fashion label and design...

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Household Life Cycle and Lifestyles. An Empirical Segmentation Study

 

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Household Life Cycle...

Martina Bauer

The objective of the present work was the segmentation of households in the German market...

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How to Select a Profitable Country for Foreign Direct Investments?. The Selection of a Profitable Country for Foreign Direct Investments: A Practical Decision Model for Executives

 

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How to Select a...

Marwan Al Quran

As an attempt to provide rich and deep insights into managerial procedures, as well as critical...

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How to Sell Dreams -. Principles of Luxury Fashion Brand Management

 

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How to Sell Dreams -....

Rebecca Elena Glaser

Brand managers are challenged everday to keep up with the consumers' needs. This is especially...

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How to acquire IT Outsource Services from German ICT Market. A thought provoking Marketing plan on how to outsource IT services in German market

 

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How to acquire IT...

Deepak Kumar

IT outsourcing world is rapidly changing. My idea is how to offer dynamic and innovative...

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Humor appeal in Egyptian TV commercials:. A content analysis on Ramadan and Non Ramadan advertising

 

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Humor appeal in...

Rana Hassan, Mervat Abou Ouf

Advertising is considered an effective communication channel which has a powerful effect on...

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Humor in der Werbung im interkulturellen Vergleich. Eine zwei L?nder-Analyse: USA und China

 

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Humor in der Werbung...

Julia Arnhold

Die Werbelandschaft ist gepragt durch die sich standig andernden Kommunikationsbedingungen....

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Hybrides Kaufverhalten. Einflussfaktoren auf das hybride Kaufverhalten bei  Appearance Goods

 

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Hybrides...

Sabine Auer

Seit einigen Jahren zeichnet sich beim Kaufverhalten ein gewisser neuer "Trend" ab. Es gibt nicht...

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Hypermarch?

 

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Hypermarch?

Frederic P. Miller, Agnes F. Vandome, John McBrewster

High Quality Content by WIKIPEDIA articles! Un hypermarche est un commerce de detail...

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I Love the World

 

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I Love the World

Frederic P. Miller, Agnes F. Vandome, John McBrewster

High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! I Love...

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ICT in Marketing. A Study of The Use of Internet and Mobile Phones in Five Selected Companies in Dublin, Ireland

 

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ICT in Marketing. A...

ALEXANDER OSHUNLOYE

Companies still fall short of their targets, despite advancements in ICT marketing. ICTs like...

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Identitising – Integrationising. Geworbene Identitaet - Integration durch Werbung

 

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Identitising –...

Natascha Georgantas

Werbung umgibt uns standig und uberall: sei es bei der (un-)bewussten Nutzung von Medieninhalten...

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Im going to Disney World!

 

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Im going to Disney World!

Frederic P. Miller, Agnes F. Vandome, John McBrewster

High Quality Content by WIKIPEDIA articles! High Quality Content by WIKIPEDIA articles! I'm going...

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Image sells. Zur Bedeutung von Marken fuer den  Entscheidungsprozess der Verbraucher

 

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Image sells. Zur...

Annette Wolfstein

"A brand is the consumer's idea of a product", soll die Werber-Ikone David Ogilvy bereits 1953...

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Imagepositionierung im Produkt- und Dienstleistungsmarkt. Ein modernes Instrument zur Wettbewerbs-Image-Struktur-Analyse

 

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Imagepositionierung im...

Vor dem Hintergrund steigenden Konkurrenzdrucks auf gesattigten Markten mit homogenen Gutern...

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Image und Unternehmensfuehrung. Nutzen Sie das Modell zur imageorientierten Unternehmensfuehrung und damit ein Kapital, das nach wie vor massiv unterschaetzt wird!

 

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Image und...

Peter Vogler

“Image” und “Unternehmensfuhrung” – zwei Begriffe, die bislang getrennt voneinander betrachtet...

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Image and Brand Transfer in the Service Industry. Taking Advantage of Success Factors and Core  Competencies when Expanding a Service Company’s  Business

 

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Image and Brand...

Sigrid Uray

Its brand and image have always been a core interest of a market-oriented company. It is...

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Imagebildung durch Corporate Blogs. Potenzial von Weblogs zur Imagebildung in Deutschland und den USA

 

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Imagebildung durch...

Carsten Schweiger

Das Image eines Unternehmens und seiner Marken stellt ein bedeutendes Erfolgskriterium im...

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Immigration, Gender and Consumer Acculturation. A journey into the meaningful world of food consumption practices of Romanian women in Italy

 

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Immigration, Gender...

Zuzana Chytkova

Migration, and the connected issue of feminization of the migration flows, is a phenomenon of...

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Impact of Culture on Services Marketing. A Home Market Perspective

 

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Impact of Culture on...

Evangelos Tsoukatos

This book describes a four-year research project stepping-up from assessing the...

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Impact of New Advertising Formats on Interactive Digital Television. Advertiser and Consumer Perspectives

 

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Impact of New...

Veroline Cauberghe

Digitalization is changing the media landscape by blurring the lines between existing media....

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Impact of advertising as a strategic tool for growth of brand equity. To study the contribution of advertising on the growth of brand equity in Tanzania Telecommunication Market

 

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Impact of advertising...

Mathayo Mkumbo

The purpose of this study was to assess the impact of advertising as a strategic tool for growth...

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Impact of Liberalization on Ethiopian Cotton Textile Industry. A comparative Study of Pre-libralization and Post-Libralization Peiord Taking the data of 24 Years (1981-2004)

 

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Impact of...

Dr. Brehanu Borji Ayalew

? Before liberalization, more attention was given to public sector capital formation. Share of...

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Implications of Incomplete Factor Markets on Tobacco Contract Farming. A case study of Mashonaland Central Province (Zimbabwe)

 

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Implications of...

Florence Chimbwanda

This study investigates factors that determine farmers participation in tobacco contract farming...

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Improvement of Marketing Strategies within Mendil Industries. Definition of Marketing and its Evolution, Functions of Marketing,Marketing Orientations, Marketing Research

 

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Improvement of...

Alexandru Panuta

This thesis discusses the methods of how marketing strategies within a business entity can be...

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