Управление продажами, мерчандайзинг

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Price-Based Selling

Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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Price War

Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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PriceRunner

Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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Price Floor

Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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Price Chopper...

Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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Price Look-Up Code

Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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Price Volatility and...

Milan Milasinovic

The most common understanding of reference price is the price against which consumers evaluate...

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Price Chopper (New...

Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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Price Point

Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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Price Comparison Service

Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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Price Ceiling

Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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Price Points and...

VENKAT VEERAMANI

Retailers are constantly forced to make strategic decisions regarding the frequency and magnitude...

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Pricing Science

Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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Primary Standard

Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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Primark

Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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Principles of...

Faustino Taderera

Faustino Taderera, the celebrity and towering figure, the most published, polished and celebrated...

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Principles of...

Faustino Taderera

This book deals with the basic principles of marketing and is an introductory course at...

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Principles and...

Faustino Taderera

Faustino Taderera, the celebrity and towering figure, the most published, polished and celebrated...

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Private Label...

Heiko Neubauer

Handelsmarken gewinnen im Konsumgutermarkt immer mehr an Bedeutung. Der Konsument von heute...

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Proactive Market...

John DeFoggi DBA, Jeffrey M. Buck PhD

Market Orientation is a construct which has been widely discussed and researched over the last...

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Problems and...

Arsiema Girmay Gebreselassie

The success or failure of firms is often dependent on overcoming a series of potential barriers...

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Produktgestaltung des...

Die Einfuhrung von Kundenkarten stellt fur Stadte als touristische Destination eine strategische...

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Product Management in...

Devashish Das Gupta

From an era of limited choice and mediocre after sales service to an era of customized products...

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Produktstrategien in...

Der Videospielemarkt hat sich in den letzten Jahren stark gewandelt und sich der klassischen...

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Product Naming

Lambert M. Surhone, Mariam T. Tennoe, Susan F. Henssonow

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